Nike Just Do It Advertising

Just do it is still as relevant to us as a brand today as it was 23 years ago says davide grasso vp of global brand marketing at nike. But did most of the people who were talking about the. And yet nike has become one of the world s highest profile athletic brands.

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It has been translated into many many languages he continues.

Nike just do it advertising. Advertising createdwith how nike s advertising just does it. Neither the iconic swoosh nor nike s ubiquitous slogan just do it mention the name of the sports brand or the fact that they offer sports clothing. So to speak to their target audience in the same language nike s ad campaigns uses a voice to which their consumers are likely to respond. Nike continues to use the tagline across much of its advertising and branding today.

What distinguishes nike from other shoe brands is that it taps into the power of influencer marketing the smart way. Nike s influencer marketing strategy. If explicit product descriptions are not essential to helping a brand to rise what is. Nike s audience is versatile.

Nike surprised the country on monday labor day when it announced that former san francisco 49ers quarterback colin kaepernick would be the face of their just do it campaign on its 30th anniversary. In september former 49ers quarterback colin kaepernick became the new face of nike s just do it advertising campaign. It was a big story. It consists of rockers and rappers artists and thinkers entrepreneurs athletes and other individuals and not just professionals but regular people too.

So then riddle us this.